PR WITH ROOTS

FORGET THE FOUR-LEAF. WE'D RATHER BE THE PATCH THAT KEEPS SPREADING.

We're Mississippians by birth, storytellers by default, and publicists by the kind of circuitous route that makes sense only in retrospect. Clients and industries change. The job doesn't.

Find what's true and interesting, and say it so people listen.

Our Process

We shape it into a message that holds up, then plant it where it counts: newsrooms, podcasts, conference stages, and the feeds of the people you want to reach.

Seed

We start with questions, more than is strictly polite. Your notes, your numbers, the thing you mentioned offhand at minute forty-seven. Somewhere in there is the story.

Sow

Every win gets a second life. An announcement becomes a case study, a speaking slot, the next story. Good PR makes the ground richer for whatever comes next.

Cultivate

We keep you posted, tell you honestly what's landing and what isn't, and adjust as we go. No mystery, and no disappearing after kickoff.

Root
Work With Us

Services

Every engagement is built around what you actually need, on a month-to-month retainer. No long-term contracts. Not sure where to start?

  • Strategy first. We figure out what you should be known for, then build the announcements, campaigns, and thought leadership that get you known for it.

  • Reporters are busy, skeptical, and buried in pitches that open with "I hope this finds you well." We send fewer, better ones, and prep you so the interview feels like a conversation.

  • We find the stages and award programs worth your time, skip the pay-to-play ones, and write the submissions that get your name called.

  • We find where your people actually spend their time and keep you there, in a voice that sounds like you.

  • For when your story needs a home of its own. Websites, newsletters, blogs, and brand messaging that sound like one voice from homepage to headline.